Scaling access to mental healthcare.

Brief

Reposition and rebrand a voice biomarker technology company that detects symptoms of mental health issues from short clips of speech.

Audience

Enterprise healthcare systems who can integrate Kintsugi technology into their call centers, Telehealth services, and patient monitoring apps.

Opportunity

Bring forward a balance of technology and humanity, prioritize the end benefit to patients, and show (rather than tell) the uniqueness of their offering.

Concept

Surfacing the Unspoken. Mental illness can be masked. Patients may say they’re fine, but Kintsugi listens between the lines. From short clips of speech, Kintsugi picks up on what’s not being said, so more people can get the support they need.

Design

Tapping into the vocal waveform, the logo we developed is inherently both technical and human. The color palette is inspired by the art of Kintsugi, with yellow, rose, and green varieties of gold. The typography provides a balance of science and technology with human warmth. The illustration system is flexible, able to convey a range of topics from technological to emotive ideas. All of these elements, meticulously combined around plenty of white space, create a comfortable yet assertive space for one of the most innovative companies in the landscape today (our words, not theirs).

Voice

The Kintsugi voice is all about, well, voice. Because of the unique way Kintsugi detects mental health challenges through vocal biomarkers in speech, the language we use to articulate key benefits plays on things people say or don’t say, hear or don’t hear, see or don’t see.